Adidas
Arguably the coolest Sportswear- Fashion crossover brand. Certainly one of the oldest, Adidas founded in 1948 and named after the original founder Adolf Dassler.
The ubiquitous three stripe and Trefoil branding has made Adidas a world player in the Sports-Leisure market. The main fashion strengths of the brand are the Tracksuits T-shirts and Trainers. A favourite of the MTV generation, worn by celebrity footballers and rappers the world over.
The last word in casual cool, Adidas was one of the first casual brands to make the move from the training ground to the night club.