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G-star

G-Star the Dutch denim masters. The brand that pioneered RAW, unwashed and untreated denim; designers of cutting edge jeans, such as the now famous Elwood with its unique articulated knee.

G-star continues to push the boundaries with the design of each collection, for many seasons now no longer just a jeans brand, G-Star produces a full collection, including some of the best jackets and knitwear around.

Like their advertising G-Star have moved towards the cutting edge of fashion, including fashion shows in Milan & New York. Once 'Just the Product' now The Product to be seen in.