The b Store PhilosophyThe label launched in 2001 solely as a shoe line - devised by co-owners José Neves, Matthew Murphy and Kirk Beattie - with its home in Mayfair’s Conduit Street, London. The original...
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b Store
The b Store Philosophy
The label launched in 2001 solely as a shoe line - devised by co-owners José Neves, Matthew Murphy and Kirk Beattie - with its home in Mayfair’s Conduit Street, London. The original concept for the store was to create a launch-pad for young designers within the fashion, art and design sphere by inviting graduates from London colleges to stock their collections and complement the b Store shoe line. Following its success and early renown for carrying innovative labels, the store moved in 2006 to its current location on Savile Row. The b Store brand evolved to offer a unisex clothing line, adding another dimension to the concept – which earned the store the coveted ‘Shop of the Year’ title at the British Fashion Awards. b Store now presents seasonal collections on schedule at London Fashion Week, selling to over fifty stockists worldwide.