Havaianas
Havaianas – The Cool Cult Brazilian Sandals
Havaianas were originally created in 1962, inspired by the Zori, a traditional Japanese sandal, with fabric straps and rice straw soles. The foot-bed of all modern Havaianas still retain a textured rice pattern.
By the 1990’s the Havaianas collection had grown and they were producing a Rainbow palette of twenty different colours, plus new prints and models, and even Havaianas for kids. In 1998 a new Havaianas model was introduced for the World Cup Finals, with a small Brazilian flag on the strap, this soon became one of the most popular models.
Originally only available in Brazil, Havaianas are now a global phenomenon, available in sixty countries, from some of the hippest shops in the world. From humble beginnings to a global cult brand, Havaianas are now ‘the’beach sandal.