Initium
Initium Eyewear
This ultra cool brand was born from the inspirations of music and fashion. In a rebellious response to mainstream eyewear, Initium was created for the rock and fashion industry to provide cutting edge pieces for the rock-star lifestyle. The Southern Californian based company holds a strong affinity with the music industry, and with a string of rock star followers, Initium has become known as the’ International Opticcult’.
Designs & Inspiration
Darin Dennee, founder, designer and president of the San Diego based company, wanted the eyewear to be “a balance of new ideas and reintroductions of classic silhouettes”, and with these winning ingredients, the ultimate rock ‘n’ roll fashion accessory was born.
The sunglasses are hand crafted in Italy, a country which boasts a sound history and strong resume when it comes to eyewear. Dennee expresses the importance of Italian Made sunglasses, ‘They have the best mechanical infrastructure and production processes, which tends to translate into the best eyewear.’ This attitude has propelled Initium sunglasses into the ultimate accessory for an edgy look; a true expression of the rebellious nature of contemporary music and fashion culture today.