Nudie Jeans Co.
Nudie Jeans Co. - The Naked Truth about Denim
At Nudie Jeans Co. they love jeans, and it shows. A passion they share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. As a true jeans brand they are not looking for the short-term trends. The inspiration is far from glamour and cat -walks. The collection is tight, like a rock band, reflecting the feeling of everyday life.
Nudie Jeans are made from the finest Italian, Turkish, American and Japanese Denim. All Nudie Jeans are made in Italy, including sewing, washing and hand finishing treatments. Some Jeans require twenty separate treatments to achieve an authentic vintage look and feel.
Design goes beyond creating just a product that serves to fulfil a need or a function. The philosophy of Nudie jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude.
Nudie is the ‘naked truth about denim’. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.