Polo Ralph Lauren

Ralph Lauren is a forward thinking fashion brand, constantly moving their style through into each new season. However, the brand never shies away from their preppy roots, keeping a classic and sophisticated look that is easily associated with Ralph Lauren and good quality tailoring.

Each new collection from Ralph Lauren mirrors the fashion trends, but it continues to retain a strong identity as a brand. They have staple items that are continuously made, the Ralph Lauren Polo shirt has been in the collection since the 1970’s and it continues to be a best seller.

Ralph Lauren Timeless Style

Ralph Lauren’s classic style has been making an impact on the catwalk and tennis courts alike, being the official outfitters at the Wimbledon Tennis Championships. The uniforms worn by the umpires and line judges have been designed with Ralph Lauren’s modern classic style, even down to a white flat cap that adds a traditional jaunt to a modern sophisticated outfit. Ralph Lauren will also be designing the American athlete’s outfits for the 2012 Olympic Games, continuing their involvement in the many sporting activities taking place over the next few years.

Ralph Lauren New Lines

The latest collections from Ralph Lauren are that perfect combination on trend but impeccably tailored with a sophisticated air. The new collection incorporates the tartan accents that have been huge on the catwalk for Autumn/Winter 2010/2011. They have created a tartan knitwear range with elbow patches to create a dapper, with a geek twist look, that has been storming the catwalks all season.

One word that always springs to mind when you consider the Ralph Lauren brand, and that is classic. The lines, the colours, the overall look is incredibly clean and well put together. Each new collection says wholesome, smart all-American boy and the puffer gillets and strongly tailored jackets for the winter are not different. Even the more casual areas of the brand including the lumberjack style checked shirts still retain that Ralph Lauren smartness.

The catwalks this season are full of luxury clothing and good tailoring. Sharp suits have been all over the catwalk and billboards with a look reminiscent of the 1930’s. The is where Ralph Lauren really comes into its own. They have been producing high quality suits and smart casual wear that would be at home in a modern setting, as readily as it would be in The Great Gatsby. If there is one brand to buy for the winter season, this year it is Ralph Lauren.

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