True Religion
True Religion Brand Jeans was founded in 2002 by Jeffrey Lubell, with a mission to create American-made premium quality jeans with superb fit and detailing. Taking his inspiration from 1970s bohemian culture and incorporating the concept of blue jeans as a symbol of freedom, rebellion and individualism, Lubell has created a label which appeals to all jeans afficionados, as well as some of the most cutting-edge figures in the fashion and music industries.
Attention to detail is the cornerstone of True Religion jeans. The jeans themselves come in a wide range of fits and finishes, but all are instantly recognisable with their horseshoe branding, top quality 100% cotton denim fabrics, exclusive oversize hardware and distinctive stitching. Most of the wash processes and hand sanding which give the jeans their distinctive style are done individually by hand for a top quality finish. Even the inside of the garments is given the same level of attention - if you turn them inside out you will see the high quality of the stitching. These jeans are truly made with passion by dedicated jeans lovers.
True Religion has always been dedicated to finding the perfect fit and inspiring and delighting its customers with every new design. Their range has now diversified to incorporate sportswear, shirts, jackets and accessories, all reflecting the company's American vintage aesthetic and featuring the same level of detail and quality which characterises the brand.