Dr Denim was founded in 2004 by the Graah family, Swedish denim enthusiasts who have brought their own unique approach to denim to a worldwide audience. Morten Graah had been a huge fan of Japanese brand Edwin, before going on to work for Dutch denim masters G-Star. Dr Denim brings a Scandinavian twist to jeans design, delivering highly wearable, simple, classic looks with a slightly geeky contemporary edge.
Treating denim as a science, Dr Denim creates unique angles on washes, colours, materials and finishes, with their experimental manufacturing processes. Seeking greatness through simplicity, Dr Denim jeans are slick, modern designs created with meticulous attention to detail.
Although jeans remain at the heart of Dr Denim, as evidenced by their motto “A matter of life and denim”, the brand has now expanded to produce full fashion collections including knitwear, t-shirts and shirts, as well as their signature chinos. Their design philosophy is to create great collections, including pieces that can be worn at any time.