Fred Perry - An UK Success Story

Fred Perry was the working class boy from Stockport who challenged the staid Lawn Tennis Association with his modern approach to the game, and whose talent, sportsmanship and determination led to three Wimbledon victories. Perry was a colourful character who achieved huge success in everything he did, whether as a tennis player, commentator, sportswear manufacturer, tennis coach to the stars or Hollywood playboy. He is now immortalised at Wimbledon with a statue at the Church Road gate.

Fred Perry - The Casual Look

Fred Perry clothing was born in the late 1940s, beginning life with a revolutionary sweat band. Shortly afterwards, a range of cotton pique tennis shirts appeared bearing the now iconic wreath logo. Dubbed ‘the shirt that fits’ by Perry himself, the pique fabric is perfect for sports and the design suits almost any casual look, making it one of the ultimate versatile garments. This design classic has been adopted by many youth subcultures over the years, including the mods and the skinheads, and in more recent history by football fans and the ‘Cool Britannia’ crowd of the late 1990s. As popular today as it’s ever been, the ‘Fred’ is available in a wide variety of colours, fits and styles, with twin-tipped collars and the Fred Perry wreath logo always present on the chest.

Fred Perry - A Fashion Legacy

The Fred Perry collection today encompasses a full clothing range including knitwear, shirts, outerwear, trousers, sweats, t- shirts, footwear and accessories. But it is the Fred Perry tennis shirt which continues to define the brand, manufactured in the UK using the same fabric as it was when it first launched. Its enduring popularity is certainly a suitable legacy for one of our greatest sporting champions.