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Brand History

G-Shock Watches - A Wide Range of Style

Launched by Casio in 1983 as a specialist range of super-tough watches, G-Shocks were primarily designed for sports and military use. They were intended to withstand knocks and strong vibrations, utilising a unique triple-protection system for the parts, module and case. This reputation for practicality and forward-thinking design gained G-Shock a huge army of fans which continues to grow to this day. As a result, G-Shock has developed hundreds of new models, including many limited edition pieces created in collaboration with designers, musicians and other celebrities. G-Shocks are often spotted adorning the wrists of their many famous fans.

G-Shock Watches - At the Cutting Edge

G-Shock continues to develop innovative new materials and systems, including the use of solar and kinetic power to eliminate the need to change batteries, and atomic synchronization for precision timekeeping. This ensures that G-Shock remains at the cutting edge of timepiece technology.

G-Shock Watches - The Ultimate Collector’s Brand

With their hard-wearing durability, exceptional performance and wide variety of colours, materials and designs, G-Shock is the ultimate collector’s brand. There is a massive range to choose from, with new pieces being added on a regular basis. Why not take a look at the G-Shock range at Zee & Co and start your collection today.

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