Hugo is arguably a lesser-known part of the global menswear brand Hugo Boss. While retaining the quality and integrity of the main line Hugo Boss label, Hugo has over the years developed a style and character distinctly its own.

Hugo Seriously Great Menswear

Once considered to be Hugo Boss for a younger audience, it has now moved on from this pre-conception. While generally keeping a youthful feel to most collections, it can be and in fact is worn by all age groups. Like Boss, the Hugo range offers a full collection, and is generally strong in all departments from suits to t-shirts. Combine this with Boss quality and you come up with some seriously great menswear.

Hugo - Cutting Edge Design

The Hugo clothing collection itself is a little more contemporary in feel than the classic Hugo Boss range. There are on-trend slim fits and cutting-edge design details, with some bold colours thrown into the mix too. Whilst still infused with the Hugo Boss reputation for quality and luxury, Hugo offers a more vibrant, fashion-forward approach.

Hugo - For That Modern Look

Hugo suits, shirts and footwear are as popular as their Hugo Boss brothers, offering something a little different in their cut, fabric and design. If you’re looking for Hugo Boss quality, but prefer a more modern look, Hugo is the label for you.