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J Lindeberg

J Lindeberg

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55 Item(s)

55 Item(s)

Brand History
J Lindeberg

J. Lindeberg

Having previously been the marketing director of Diesel, Johan Lindeberg launched the J. Lindeberg brand in New York and Stockholm during 1996, after he’d spent extensive time travelling through Europe on his motorbike. During his travels, he’d visualized a fashion brand that reflected his personal and creative values as just as much as his own identity - a brand that Johan himself would love to wear; a brand he couldn’t find anywhere else.

The brand was named J. Lindeberg after Johan’s own signature. Two parallel offices where assembled, one in Stockholm and one in New York, establishing the brand’s international intent. As Creative Director, Johan assembled a small team of designers headed by Roland Hjort, recruited from the Swedish apparel brand H&M.

Sportswear and Beyond

Johan expresses a profound interest in active sports and the idea of transforming elements and ideas from the high fashion industry into sportswear. Developing the golf concept, Johan enlisted the help of PGA-tour golfer Jesper Parnevik, one the most notorious mavericks in golf fashion. J. Lindeberg has since been worn by the likes of Bono, Brad Pitt, Justin Timberlake, Ashton Kutcher and The Killers, among others. Their personality is elegant, but not traditional; bohemian, but not carefree; active, but not competitive.

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