Polo Ralph Lauren
For Spring 2014, Polo rewrites the rules of preppy style with a fresh and colorful mix of timeless icons inspired by coastal living.
Polo Ralph Lauren is a forward thinking brand which has retained its global popularity for over 40 years by focussing on classic pieces which are updated season by season. Each new collection combines the best contemporary design with a passion for quality tailoring and timeless sophistication, thus allowing Ralph Lauren to effortlessly mirror the fashion trends whilst maintaining a strong and instantly recognisable brand identity.
Ralph Lauren – Brand History
Ralph Lauren started his fashion empire in 1967, beginning with a range of ties. He called the label Polo, a name which was deliberately aspirational, associating the brand with a sporty, sophisticated lifestyle. The following year he launched his first full menswear collection, containing tailored shirts and suits. Over the intervening years the brand has diversified to include womenswear, childrenswear, a home collection and fragrances, all imbued with the distinctive Ralph Lauren style.
The Ralph Lauren Polo Shirt
One of the most enduringly popular menswear pieces has to be the Polo Ralph Lauren polo shirt. Introduced in 1972, the cotton pique shirt has changed surprisingly little over four decades, due to its versatile, practical nature. Now available in a huge variety of colours, fits and finishes, all with the iconic polo player logo on the chest, the Ralph Lauren polo shirt is a perennial favourite which continues to be at the heart of every collection, gathering new devotees every season.
The Ralph Lauren ‘Preppy’ Look
Polo Ralph Lauren has always been proudly associated with the ‘preppy’ look, a smart-casual look which defies fickle fashion trends to remain endlessly popular. Tailored cotton chinos, check shirts and simple knits create this stylish off-duty outfit, finished with penny loafers, an essential part of the recently-introduced Ralph Lauren footwear collection. This preppy style embodies the Ralph Lauren ethos; clean lines, classic tailoring and on-trend colours create a look which is wholesome, smart and well put together.
Sophisticated Ralph Lauren Sportswear
In recent years, sportswear has become a prominent feature of Polo Ralph Lauren’s offering. The brand has been an official sponsor of the US Open tennis tournament, as well as the official outfitter for Wimbledon and the US Olympic team. Alongside the coveted polo shirt, Ralph Lauren tracksuits have become a must-have fashion item. Made in super-soft cotton jersey and featuring the polo player logo in contrasting colours, Ralph Lauren hoodies and sweatpants continue to fly off the shelves. The new range of trainers has also proved to be a major hit, with their wide variety of colours and styles ensuring a collectable range with something for everyone.
New Collections From Ralph Lauren
From winter staples such as quilted puffa jackets and gilets, to summer essentials such as swimwear and shorts, Polo Ralph Lauren continues to produce unmissable items year after year. Their impeccable quality, style and attention to detail ensure that Polo Ralph Lauren will continue to be ahead of the pack for many years to come.