Born into a hunting and logging family, PRPS founder Donwan Harrell has an innate understanding of functional clothing; quality and durability are of paramount importance and each and every detail on every item is constructed for a reason. These principles are fundamental to PRPS and the labels ambition to produce the finest jeans for the most discerning denim enthusiasts around the world.
Attention to detail and commitment to quality at each stage of the design and manufacturing process are the defining characteristics of PRPS, shorthand for ‘purpose’; few denim brands can legitimately claim to do justice to an item as functionally and symbolically significant as a pair of jeans.
Made in Japan, home to the world’s finest artisan denim manufacturers, the cotton is woven into one-of-a-kind masterpieces on vintage Levis shuttle looms, the PRPS custom made purple selvedge a quality hallmark on all PRPS jeans. Every detail is painstakingly produced by hand in order to replicate the aging and distressing process valued so highly by denim aficionados, while seasonal trends are ignored in recognition of the timeless quality of jeans and their ability to transcend fashion fads.