Replay - Iconic Denim

The Replay brand first appeared in Italy in 1981. Originally, fantastic and innovative shirt designs were the cornerstone on which Replay’s collections were based. By 1990 Replay was an international brand of some repute and it was in this year the first Replay Jeans appeared. They were an instant hit, perhaps down to their use of unique 'double ring denim', and quickly sold over a million pairs. With the global success of their jeans, Replay has gone on to open concept stores worldwide, and after 25 years they remain justifiably famous for their iconic denim.

Replay - LaserBlast Technology

Replay jeans are produced in a number of named styles, notably the Jeto, Waitom and Anbass styles which regularly feature in the Zee & Co Replay collection. These are all slim fit jeans, with variations in the rise or cut of the leg. Jeto features a low waist and straight leg; Waitom has a regular slim fit and regular waist; and Anbass is a slim, tapered leg jean. There are many other styles available alongside these, offering a superb full denim collection with something for everyone. Replay are famous for their pioneering approach to denim, with their latest innovation being ‘Laserblast’ technology, which gives the fabric a faded look.

Replay - A Cool Casual Look

Replay is also still renowned for their shirts and other clothing, including vintage-style t-shirts and stylish, practical outerwear. This really is the perfect label if you’re looking for a cool designer casual look.