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Versus Versace

Versus Versace

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Brand History
Versus Versace

Versus Versace: A Brand with Plenty of Flair

Versus is the diffusion line of Italian fashion house Versace. Established in 1989 as the first diffusion line of the designer, running until 2005 before being resurrected by Donatella Versace in 2009. Since then, capsule collection  has become known as Versace's second main line.

The original ethos of Versus back when Gianni Versace launched it in 1989 was to create a collection for those who "want to evolve their own individual style". Seen as an unconventional, innovative brand with plenty of flair, Versus incorporates collections of clothing, accessories, eyewear, watches and fragrances, and boasts a strong celebrity and public following who have fallen in love with the edgy, glamorous and "rock-god/rock-chic" style. 

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