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Y3

Y3

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Brand History

Y3

Y-3 - Premium sportswear label of choice

Y-3 is the ultra-cool collaboration between legendary Japanese fashion designer Yohji Yamamoto and sportswear uber-brand Adidas. The label launched in 2002, bursting onto the scene to much critical acclaim. The aim was to “[influence] the sports and fashion industry through innovative design and spotless craftsmanship”, and that has been achieved in no small measure. Y-3 is now the premium sportswear label of choice for fashion fanatics and sportswear fans looking for something that little bit special.

Super cool Sportswear - Y-3

Cutting Edge Fashion & Sportswear Merge in Y-3

The Y-3 name is derived from its two famous contributors, with the 3 representing the iconic Three Stripes branding of German giant Adidas. This really is an inspired combination, the perfect blend of cutting edge fashion design and sportswear functionality. The label initially focussed on footwear, with a range of trainers which combined superb sports performance with a completely unique appearance. Specialist Boxing and Sprint trainers still form an important part of the collection, returning season after season in new colour and fabric combinations.

Y-3 - Versatile Casual Wear

The success of the Y-3 footwear collection led to the expansion of the label to include t-shirts, polo shirts, tracksuits, knitwear, trousers and outerwear, as well as a range of stylish accessories. The look incorporates clean lines and subtle colour combinations into a collection of sports-casual classics, all featuring the Y-3 logo prominently displayed on the chest or sleeve.

However, it is the signature trainers which continue to define the Y-3 brand, with their simple silhouettes and playful use of the three stripes logo within the design of the shoe. Superb new shapes, eye-catching colours and innovative use of fabrics create an unbeatable range which is irresistible to anyone with a love of cutting-edge fashion footwear.

 

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