In 1908, Marquis Mills Converse opened the Converse Rubber Shoe Company, which provided rubber soled footwear for men, women and children. The company expanded their range seven years later by manufacturing athletic shoes for tennis. However it was in 1917 where the brand really found its success, when the Converse All-Star basketball shoe was introduced. The "All-Star" rose to be one of the most familiar trainers and basketball shoes at the time due to its association with basketball player Charles H. "Chuck" Taylor, coining the nickname for these shoes, "chucks", from this day forward. All Stars expanded their reach from just basketball to the majority of sports, and by World War Two it was the shoe of choice for the American military in training.
Producing its products under the One Star, Chuck Taylor All-Star and Jack Purcell names, Converse trainers are familiar due to their recurring All-Star patches, canvas uppers in a range of prints and colours, and the durable, vulcanised rubber sole and bumper. In 2010, after being bought by Nike, Converse started to produce a range of accessories and clothing to tie in with their popular footwear line.
Converse have become synonymous with celebrities, from figures such as Drew Barrymore, Demi Lovato, James Dean, Kurt Cobain and The Ramones. Today, Converse are loved by men, children and women alike, who adopt their comfortable, durable and instantly recognisable style for plenty of casual and smart-casual looks.