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As the oldest French couture house still in production, the Lanvin logo is one of Paris's most elegant fashion houses and is instantly recognisable. The Company began when Jeanne Lanvin opened a military boutique in 1889 on the corner of the city's rue Boissy d’Anglas and rue du Faubourg Saint-Honoré, and the brand has been a standard of Parisian elegance ever since.