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MSGM Brand History

MSGM is a fresh faced brand that has swiftly risen to success since its inception in 2009. Headed by captivating designer Massimo Giorgetti, this brand looks to shake up the contemporary and traditional with a fresh innovative look that seeks influence from some of fashion history’s most recognised names. 

The creative expression of a young and fresh generation is a large inspiration for Giorgetti’s work. The garments featured in the brand’s collection are stimulated by the designer’s lover for art and music. The result is described by the label as a ‘kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention’. MSGM was celebrated as a revelation in 2010 when they won the ‘Who’s On Next’ competition sponsored by Vogue Italia. 


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