In 1978, Brian Smith began selling his sheepskin boots on the beaches of Southern California. He saw the relaxed and casual lifestyle as a perfect location to begin his footwear revolution. The boots took the beaches by storm and were regularly seen in the shops and on the feet of surfers on the coasts of the state. Slowly the brand began to gain momentum, appearing in the shops of small towns and cities across the state. When winter fell, the boots were seen in ski shops and lodges.
By the time celebrities and stars of the fashion world began to take notice, the UGG boot was synonymous with a casual lifestyle. The brand repositioned itself as a luxury footwear maker and swiftly broke into the New York fashion market. Now seen in high-profile magazines, photoshoots and catwalks, it was clear that Ugg was a brand that was here to stay. Once New York was conquered, Europe and then the rest of the world soon followed.
This is a brand that grew from small beginnings purely through the quality of the products it sells. The girl's range is no exception. High-quality shoes, boots, slippers and hats are all seen in this collection.