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Californian-born Laura Egloff is the Designer and Creative Director behind Velveteen, a children’s brand that creates a beautiful collection of both casual and formal clothing. Influenced by her travels in America, Hong Kong, London and beyond, the brand combines pretty silhouettes and details with vibrant colours taken from the east. Cashmere and cotton satin are often used to enhance the elegant and chic clothing on offer each season.
Relatively new to the children’s fashion market, Velveteen has grown significantly, garnering rave reviews from critics and fashion fans alike. From dresses to tops, trousers, skirts and more, dress up your little girl in something a little special this season.