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Brand History


Adidas is a global giant in the sportswear world, famous for its three stripe motif and trefoil logo. This German company was founded back in 1948 by Adolf ‘Adi’ Dassler and his brother Rudolf. The company gained a reputation for creating innovative sports shoes, which was cemented during the 1936 Munich Olympics when they managed to persuade American sprinter Jesse Owens to wear their running spikes. The brothers’ tempestuous relationship led to Rudolf leaving the company and forming his own highly successful sports shoe company, Puma.

The brand currently create a huge range of specialist sports shoes, as well as casual trainers which are perfect for just chilling out. Collaborations with designers such as Yohji Yamamoto (the exclusive Y-3 brand, which is also available at Zee & Co) have kept this renowned designer at the forefront of fashion. They sponsor a variety of sports including football, tennis and golf, and are renowned for their innovation and technology when it comes to sportswear design.

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