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Launched in 2000 by Yul Ku, AG Jeans crafts contemporary clothing that maintains a classic sophistication season after season. Eight years after its launch, founder Yul Ku's son Samuel Ku took over as the brand's Creative Director, evolving it from a premium denim brand to a contemporary lifestyle label.
The label sum themselves up in three words; chic, sophisticated and classic, which they consistently include across their range of clothing and accessories. Most popular for their jean collection, AG Jeans believes in being socially active and ecologically responsible. They do this in several ways, such as using Ozone-friendly technology, the adoption of eco-conscious fibres, and their partnership with the non-profit charity Water, an organisation that is dedicated to bringing clean and safe drinking water to people in developing nations.