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Atelier-Flou Paris

Atelier-Flou Paris

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Brand History
Atelier-Flou Paris


The Atelier Flou range of fragrances draws inspiration from the haute couture workshops in Paris where specialist skills and artistic craftsmanship contribute to the creation of the perfect silhouette.

The ‘flou’ technique used for these unique couture pieces is all about creating a special aura around the wearer. In fragrance terms ‘flou’ refers to the creation of highly individual perfumes that envelop body and soul, leaving a unique, intense and enticing sillage.

The brainchild of Jean-François Cabos, company founder and former President of Balenciaga, Atelier Flou is a collection of ten beautiful fragrances - each set within its own intricately carved ‘couture’ bottle of gold or silver.

It’s a remarkably French concept that informs the outlook and output of Atelier Flou, whose fragrances are like vapour trails that adorn the body and comfort the soul.

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