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After ages of top hats and bowlers died out, the saviour of the hat came from left-field, with the rise of the sportswear market, crossing over into main stream fashion; and with it came the ubiquitous Baseball Cap. This re-invented the hat and the way it is worn. Now a casual clothing accessory rather than a formal one, hats are worn for style (OK, nine times out of ten they’re worn to hide unkempt hair!) and for function. After all, everyone’s heard of the statistic that your body loses 80% off its heat out of the head, right?
A designer label cap or hat overhauls the informality of a beanie or baseball cap and instead makes it acceptable to cover your noggin, even indoors. The AMI Paris range of men’s caps and hats only have discreet branding and so aren’t brash or show-y, instead combining quality and functionality for a ready-to-wear collection.