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Massimo Giorgetti is lauded as Milan’s most successful rising designer thanks, in part, to the irreverent sensibility of MSGM. Launched in 2009, MSGM’s menswear is remarkably straightforward yet subtly infused with counterculture influences, inspired heavily by 90’s grunge, dadaism, and the remnants of punk.
The Zee & Co MSGM denim collection features timeless casual silhouettes crafted from sophisticated fabrics in a vibrant palette. MSGM create pieces with a sporty aesthetic and a streetwear-inspired edge. With athleisure being a major trend last season and no sign of it dissipating, this year the brand has continued with a blend of luxury fashion and an element of casual leisure-wear in its collection.