Underwear

Modern men's underwear can be traced back to 1930's America. The first garments were the iconic Y- fronted underpants, which became known as the 'Jockey', taken from the jock strap, an athletic garment worn by sportsmen for support. The boxer short also first appeared around the same time, based on a loose fitting short worn by boxers.

Refined Traditional Design

The loose fitting cotton boxer short was the first to gain mass popularity in the latter part of the 20th century. Allowing men a taste of freedom & design in their underwear. The cross over garment, which all has the best elements of the Boxer and the Jockey is the garment universally worn today, originally called the boxer brief but now known as just 'the Boxer'.

Within this basic design there are a few variables, none of which affect the comfort and practicality of the basic garment. With the elasticated logo bearing waistband and celebrity endorsement by many famous Boxer 'pouch posers' it is now considered the de rigueur sexy men's underwear to be seen in.

Complete Designer Underwear Range

As well as the Boxer selection no Designer underwear collection would be without a whole range of matching T- shirts, vests & tanks to compliment the look. So what started as a fun garment is now in the serious business of looking sexy. Look no further than Zee & Co. with fantastic offers from Armani & Polo Ralph Lauren.

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