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Brand History


Inspired by previous generations of artisans and craftsmen, DITA embraces grace, beauty and craftsmanship in a world where such concepts are increasingly becoming antiquated concepts. In essence, the brand uses it's unique creative and production philosophies to harmoniously blend East and West to create some of the world's finest eye-wear.

This collection contains unique pieces crafted to perfection. Creating a single DITA frame can take as many as 320 separate production steps over a period of eight months. This manufacturing process strives to establish a delicate balance between traditional and modern techniques and technologies handpicked at each stage for best results. Frames are designed using genuine hand-cut bamboo chips of varying shapes and sizes, which are finished with a traditional polishing process, resulting in a deep, rich and high quality finish.

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