EVISU was founded in Osaka, Japan, in 1991. The name derives from the Japanese God of prosperity, Ebisu. EVISU is the original denim brand to introduce premium quality Japanese selvedge denim & custom distressing to the masses, despite initially only around 14 pairs of jeans a day being created (and each one caringly hand-painted with the now famous seagull logo). EVISU captured the imagination of the detail-obsessed Japanese fashion crowd and spurred a revival of interest in vintage denim which spread around the world.
Today EVISU has gained critical acclaim as one of the ultimate denim must-haves; internationally known and embraced by both collectors and hipsters alike.
EVISU was initially more a labour of love than a commercial venture and despite the phenomenal success, EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear.