Fred Perry is the eponymous brand of the famous tennis champion, sports commentator and coach whose statue is erected by the Church Road Gate at Wimbledon. The first product produced by the brand was a sweatband which took the athletic industry by storm. The label then brought out a range of pique tennis shirts which bore the signature wreathe logo. These shirts were widely praised and worn by people from all walks of life. The versatility of the garment made it perfect for athletic and casual wearing. This design has remained in the ranks of the brand and has become an iconic part of the label’s heritage.
Today the brand has expanded its collection to include knitwear, shirts, outerwear, trousers, sweats, t-shirts, footwear and accessories. The label has however remained true to its heritage and makes the iconic top a defining part of its range.