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Since its inception in 1989, G-Star’s mission has been all about the product. The brand has been a leading player in the denim market and has offered groundbreaking techniques and styles into the industry. The brand’s fusing of high fashion standards with street and urban styles have led to them producing a desirable product and loyal customers.
The label has experimented greatly with the material composition, wash and dying processes to achieve a high number of entirely unique garments. Today, this brand offers not only jeans products but a full range of garments which appeal to urban customers.