Lacoste Live

Lacoste - Fresh Modern Approach to Fashion

Lacoste L!VE is the younger-minded, fashion conscious collection from the classic French heritage brand Lacoste. The exclamation mark in the name asserts the uniqueness, difference and identity of the collection, which emphasises bright, bold colours and directional design. Lacoste L!VE is designed for an audience who respect the Lacoste heritage but want a more contemporary look which acknowledges the impact of cultural trends.

Youthful and Vibrant Sportswear from Lacoste

Lacoste L!VE is essentially a reinterpretation of classic Lacoste menswear staples, adding a fresh, modern edge by infusing them with bright primary colours, striking graphic prints and a feeling of movement. Simple pieces such as crew neck sweaters and polo shirts are given unusual dye effects or embellished with distinctive applique details for a look which harks back to the traditional relaxed elegance of Lacoste whilst constantly moving the brand forward.

Classic Authentic Lacoste Tennis Shirts

Designed for an audience who refuses to compromise on look, quality or cut, Lacoste L!VE is the perfect blend of classic and contemporary. It embraces invention, keeping its finger on the pulse of youth culture and drawing influences from modern art. Offering a full menswear and footwear collection, Lacoste L!VE offers the ultimate in trend-forward casual chic.