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Brand History


Italian brand MSGM is the work of designer Massimo Giorgetti. His diverse inspirations range from Yves Saint Laurent and Coco Chanel to contemporary art and music. The result? A fresh, colour-bright collection that is equal parts sophisticated, playful and carefree – with a hint of sporty attitude.

The street–meets-preppy fashion codes this season, working a community-versus-individuality dynamic around which the Italian cultural identity actually revolves; Giorgetti gave the look a stylish, quietly rebellious attitude.

MSGM takes wearable silhouettes with a casual mien and enhances them with signature graphic prints and bold colours. Combining the Italian brand’s appreciation of artisanal craftsmanship and premium fabrics, Massimo Giorgetti’s brand is the perfect combination of youthful and sophisticated. Enjoy browsing our collection exclusively to Zee & Co.

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