Store Locator

Since the 1980s, Zee & Co has served the local community on Roman Road in Bow. We found success with the popularity of Roman Road market as more people travelled into the area to shop and socialise. As local trends developed, we introduced a wider portfolio of high end designers, including Italian sportswear brands that were popular with casuals and cult streetwear customers.

By 1999 we had moved into our current location, the previous site of the old indoor market, where our team would become leading voices for fashion in the area. The popularity of the store grew with the advent of the UK Garage and Grime scenes, styling British music artists at a time when grassroots East End talent moved towards international success.

With close proximity to the ever evolving Victoria Park, cultural growth has flourished in the area, with several music festivals and events bringing people from outside the boroughs into the community. Now, new development and businesses mix with local identities to form a unique atmosphere in this historic area of trade. Our store and staff remain entrenched in the community, aiming to build lasting relationships with all customers, new and old.