Arguably the coolest sportswear-fashion crossover brand, and certainly one of the oldest, Adidas was founded in 1948 and named after the original founder, Adolf Dassler. The last word in casual cool, Adidas was one of the first casual brands to make the move from the training ground to the night club.
Adidas - The Brand with the Three Stripes
The ubiquitous three stripe and trefoil branding has made Adidas a world player in the sports-leisure market. The main fashion strengths of the brand are their tracksuits, t-shirts and trainers. A favourite of the MTV generation, Adidas is worn by celebrity footballers and rappers the world over.