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Focusing on true luxury and their products being handmade with integrity, transparency and authenticity, Conditions Apply combine sportswear fabrics with traditional techniques to create a complex mix of designs that use unique processes and materials. By taking their own approach to "Wabi Sabi", the Japanese art of finding beauty in perfection, the brand champions the outcomes of weathering and time. Their aesthetic is also a philosophy that embodies asymmetry, austerity and intimacy. They aim for their products to represent a true "feel good factor".