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'For Love and Lemons' was founded with inspiration from the sunny haze of "lemonade stand days", with the brand's founders and best friends Gillian Rose Kern and Laura Hall being the creative driving force behind the ideas. After designing their first ready-to-wear collection in the girls' hometown of Jackson, 'For Love and Lemons' quickly developed into a true lifestyle brand.
The brand's clothing is designed with great attention to detail and a unique eye, making their high quality collections instantly recognisable, and stand out from the crowd due to their innovative use of custom made lace and embroiderery.
Now based in sun-soaked LA, the girls design with the customers constantly in mind to create a perfect collection of luxurious yet wearable womenswear that's cultivated on the principles of confidence, femininity, and individuality.