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Helmut Lang

Helmut Lang

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Brand History
Helmut Lang

Helmut Lang: Minimalist, Fashionable Clothing

The Beginning

Austrian fashion designer Helmut Lang set up his first made-to-measure fashion studio in Vienna in 1977, with a boutique following suit two years later. At the age of 23, Lang presented his work as part of an exhibition in Paris, allowing him to successfully branch out in Paris in 1986, where his label, "Helmut Lang" was born.

A Focus on Minimalism

Starting off his minimalist range during the late 1980s and early 1990s when this fashion was at its height, Helmut Lang soon became known for its sharp lines, careful cuts and basic but elegant silhouettes in each and every garment. His label became known for its slim black and white suits, a denim collection and the use of high-tech fabrics.

Prada and Beyond

In 1999, Lang entered into a partnership with Prada, with Prada acquisitioning the Helmut Lang brand in 2004.  Lang left the label in 2005, with Prada selling the brand on to Link Theory in Japan soon after in 2006. From Helmut Lang was re-launched with new designers, with boutiques available worldwide.

Since its original conception, Helmut Lang has included both men's and women's lines, as well as underwear, jeans, accessories, footwear and fragrances punctuating the labels long history at various points. Today, Helmut Lang continues to embrace its original minimalist, monochrome designs, also adding in bold colours and patterns to the mix to keep the collection varied, modern and refreshing. 

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