J Brand is the brainchild of Jeff Rudes, who had a vision for a line of jeans which fit so perfectly they follow the contours of the body. With over 30 years of experience in the fashion industry, including a previous denim brand, Paris 2000, Rudes launched J Brand in 2004. The label quickly built up a cult following, with influential editors and fashion fans taking up the cause, and became a firm favourite of a wide range of celebrities.
J Brand – innovative fit and finish
Known for its innovative designs and washes, J Brand was among the first to introduce the world to the dark washed skinny jean, a design which returns season after season. However, J Brand continues to push the envelope, ceaselessly striving to deliver the next jeans trend whilst remaining true and authentic to the customer.
J Brand Jeans – style and sexiness
J Brand jeans are intended to make women look and feel beautiful. With this in mind, the J Brand collection combines style, comfort and sexiness in equal measure. The global success of the label proves that those aims have certainly been achieved.