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Pitusa is Spanish for "cute, funny little girl" and just so happens to be founder, Clara Lago's childhood nickname. Having grown up in London, Clara was inspired by how the city express themselves through fashion and after moving to Miami for univeristy, she decided to launch her very own line of beachwear, that would be both comfortable and affordable - something she felt the US market lacked.
The brand sell themselves on offering a lighthearted aesthetic that will appeal to women across the globe, seeking inspiration from a range of different cultures. All garments are crafted from the finest Peruvian cottons, dyed in a vibrant array of colours and feature the brand's signature Inca trim. With focus on providing the best quality possible, the fun collection of sun dresses, playsuits and cover ups can be worn everywhere from beach to street.
Pitusa employs women owned ateliers in Peru, where there cotton is handpicked, woven and dyed under ethical and fair trade working conditions - something that Clara is passionate about.