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Ruth used her skills she learned whilst completing her first class honours degree in Knitted Textiles to good use, focusing on designing knitted fabrics for a number of significant fashion houses such as Ralph Lauren, Givenchy and Lacroix. After gathering enough experience in her work across multiple fashion-house's collections, Ruth launched her own knitwear brand in 2003.
The label started with a collection of knitted accessories, which consisted of wraps, scarves and shawls. Since then, it has expanded to include ready-to-wear tops, dresses, skirts, jumpers, shirts, blouses and more. Ruth Erotokritou's collection consists of both day and evening wear, offering a choice of loose yet feminine, comfortable, lightweight and truly flattering shapes.