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See By Chloe

See By Chloe

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Brand History
See By Chloe

See by Chloé

Established in 1952 by Gaby Aghion in Paris, Chloé quickly became successful in selling ‘Ready-To-Wear’ clothing for sophisticated women. Gaby continued to run Chloé until it was bought out by Richemont Group in 1985. Since it's initial conception, the Chloé brand has expanded quite significantly from not only ‘Ready-To-Wear’ garments, but accessories, children’s wear, fragrances and of course, See by Chloé.

Launched in 2001, See is the younger line of the main Chloé luxury brand. This line manufactures ready-to-wear, handbags and accessories. Featuring feminine items for the younger generation, See by Chloé is the more affordable alternative to its well-established and premium older sister. Although See by Chloé is the lower priced of the two labels, it’s highly sophisticated, young and modern style definitely shines through.

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