Pitusa was founded by English-Spanish designer Clara Lago in 2010. Translating from Spanish as “cute, funny girl”, the label focuses on easy and ready-to-wear beachwear that flatters all women and draws on their beauty within.
The Pitusa women’s swimwear and beachwear range is easy to pull on and makes an outfit all of itself, with no additional accessorising required. Playful and practical, the pieces cover up enough for you to feel comfortable around the pool but not enough for you to feel prudish. Created with Pima Cotton, each item is soft to the touch and looks so. Pima Cotton is Peruvian, and named after the Pima people who first cultivated it back in the 1700s. It has extremely long fibres and is of such high quality that it is always entirely hand-harvested. It’s a fantastic material for those with skin sensitivities and despite its lightness, conveys a comfortable warmth. Each garment is hand-finished with pom-poms or embroidery for fun finishing touches.