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True Religion

True Religion

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Brand History
True Religion

True Religion

True Religion Brand Jeans was founded in 2002 by Jeffrey Lubell, with a mission to create American-made premium quality jeans with superb fit and detailing. Taking his inspiration from 1970s bohemian culture, and incorporating the concept of blue jeans as a symbol of freedom, rebellion and individualism, Lubell has created a label which appeals to all jeans afficionados, as well as some of the most cutting-edge figures in the fashion and music industries.

True Religion – it’s in the details

Attention to detail is the cornerstone of True Religion jeans. The jeans themselves come in a wide range of fits and finishes, but all are instantly recognisable with their horseshoe branding, top quality 100% cotton denim fabrics, exclusive oversize hardware and distinctive stitching. Most of the wash processes and finishes which give the jeans their distinctive style are done individually by hand for top quality results. Even the inside of the garments is given the same level of attention - if you turn them inside out you can clearly see the high quality of the stitching. These jeans are truly made with passion by dedicated jeans lovers.

A great fit and finish

True Religion has always been on a mission to find the perfect fit, and to inspire and delight its customers with every new design. The range has now diversified to incorporate sportswear, shirts, jackets and accessories, all reflecting the company's American vintage aesthetic, and all featuring the same level of detail and quality which characterises the brand.

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