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Brand History


Founded in 1998, ViX was originally launched in a bid to bring a slice of the vibrant Brazilian beach culture to the American market. Originally starting out as solely a swimwear brand, the company has gone on to become a one-stop shop for all of your beach essentials, including clothing, sandals, bags, clutches, scarves, and hats.

Created by designer Paula Hermanny, the premium swimwear and beach attire is guaranteed to inject a bit of glamour into your summer wardrobe and can be recognised for their tasteful combination of exquisite prints, vibrant colour palettes and jewellery-like 24k gold plated details. The elegant designs are sure to make any woman feel like a goddess and they have become renowned for their exceptional fits.

Celebrity fans include the likes of Sienna Miller, Beyonce, Kate Hudson and Kim Kardashian who have all recently been seen sporting Paula's opulent designs.

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